Minotaur Design

My Through-Line

I've spent 20+ years getting closer to the intersection of people, technology, and outcomes. I've moved from making things look right → to making them work right → and finally to making teams and entire organizations work right and look good doing it.

I lead complex digital experience and product-delivery work where customer needs, design quality, technical constraints, and cross-functional execution must come together for common cause. Across global enterprise and growth-oriented technology environments, I help teams turn ambiguity into clear decisions, scalable operating practices and usable digital outcomes.

I Continue to Love Learning

I didn't change careers; I just zoomed out until I could see the whole system.
I kept asking what was upstream of the problems I was solving.

The answers led me toward a broader organizational scope.

I continued to learn: about people, through research and testing. About organizations, their customers and the users of their products and services, about internal teams and processes... From that informed perspective, I change the game and surface the win/win.

AI Is Not a Zero-Sum Game

I'm convinced that AI adoption does not need to be a disastrous, painful process. It can and SHOULD BE a chance to evaluate what we're doing, what's rewarding and creates value from doing it ourselves vs. what should be automated. It should be seen as a precious opportunity to change things in our collective favor, assigning away repetitious and lower value work and pivoting to work we find rewarding, and that truly benefits us, our companies and the world.